STEED'S VIEW: July 2012

Friday, 13 July 2012

West Cumbria Game Fair 2012

Come and see Steed at Armathwaite Hall, Bassenthwaite this Saturday, 14th July & Sunday, 15th July for the West Cumbria Game Fair.

This will be a festival of all that is great about the Cumbrian countryside, the people and their pastimes – clay pigeon & airgun shooting, fly & rod fishing, field archery, working dogs demonstrations and competitions, fabulous locally sourced foods, woodland skills, bushcraft and much more.

You, your family and friends, will have the opportunity to test your skills and abilities, in many of the counties most popular country pursuits. If you have a competitive spirit, you really should give it a go. You could bag yourselves some exciting prizes!!! If you are new to game sports, why not come and try them out. There’ll be experts and professionals to safely show you how.

History of Steed Bespoke Tailors of Savile Row

Established in January 1995, Steed gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance.

Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed.

January 2002 was Steed's eighth year in business and one which also saw Edwin taking full control of the company after an amicable split with his then business partner, Thomas Mahon (english cut) with whom he started the company with back in 1995.

September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running the business and marketing aspects of the company.

Edwin & Matthew's schedule includes at least 4 visits to the USA each year in order to cater for Steed's expanding overseas client base.

September 2011 saw Steed venture to Beijing, China with a view to multiple visits throughout 2012 and beyond.

Steed's ever growing reputation has resulted in features in such publications as GQ, American Express Departures Magazine and most recently a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.