STEED'S VIEW: If The Shoe Fits...

Monday, 5 December 2011

If The Shoe Fits...

I was just having a bit of fun one afternoon with Matthew & Andrea, explaining how I could draft a jacket pattern for Matthew just by using his shoe as the only guide. Needless to say they asked me to prove it.......

Unfortunately we have had to cut the video into two parts around 8 minutes in length as this was just done off the cuff on Matthew's iPhone.

The first video is just an introduction with a brief explanation as to what is happening....Enjoy...

These videos have also been posted on to our new YouTube channel that Matthew has created called Steed's View Channel..We will post any videos that we make in the future here as well.

1 comment:

Anonymous5 December 2011 at 09:01
You are the puppies privets
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History of Steed Bespoke Tailors of Savile Row

Established in January 1995, Steed gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance.

Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed.

January 2002 was Steed's eighth year in business and one which also saw Edwin taking full control of the company after an amicable split with his then business partner, Thomas Mahon (english cut) with whom he started the company with back in 1995.

September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running the business and marketing aspects of the company.

Edwin & Matthew's schedule includes at least 4 visits to the USA each year in order to cater for Steed's expanding overseas client base.

September 2011 saw Steed venture to Beijing, China with a view to multiple visits throughout 2012 and beyond.

Steed's ever growing reputation has resulted in features in such publications as GQ, American Express Departures Magazine and most recently a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.