STEED'S VIEW: "Beware The Smile of An English Tailor" (Orson Wells)

Thursday, 28 June 2012

"Beware The Smile of An English Tailor" (Orson Wells)

We came across this funny segment via a friend and customer of ours so we thought it would be a good thing to share with everyone.

Hopefully our customers would agree we aren't quite as bad as these guys....enjoy

If you are reading this post on a mobile device you need to skip the video to 4minutes 4 seconds. Otherwise it should start in the correct place once you click on the photo below.

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History of Steed Bespoke Tailors of Savile Row

Established in January 1995, Steed gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance.

Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed.

January 2002 was Steed's eighth year in business and one which also saw Edwin taking full control of the company after an amicable split with his then business partner, Thomas Mahon (english cut) with whom he started the company with back in 1995.

September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running the business and marketing aspects of the company.

Edwin & Matthew's schedule includes at least 4 visits to the USA each year in order to cater for Steed's expanding overseas client base.

September 2011 saw Steed venture to Beijing, China with a view to multiple visits throughout 2012 and beyond.

Steed's ever growing reputation has resulted in features in such publications as GQ, American Express Departures Magazine and most recently a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.