STEED'S VIEW: London Lounge - Cloth Club Promotion

Friday 27 January 2012

London Lounge - Cloth Club Promotion

Both Steed and Michael Alden of The London Lounge, are pleased to announce a promotion, which will give anyone purchasing a LL Cloth and has it made by us here at Steed, a special price that equates to around 20% off Steed's regular prices. These prices are for the make-up of the cloth only as the cloth is paid for separately to Mr Alden.

We are currently in the process of creating a brand new website, which should be up and running in the next month or so. It will include a couple of exciting features which will be announced over the next few weeks. One being a dedicated page to The LL Cloth Club, showcasing a few pieces of our work with Michael's beautiful cloths and a link through to the forum.

As well as explaining all the details of the promotion we are offering, the section will provide news and information on new cloths that the cloth club are commissioning.

This promotion will run until March 31st 2012 and may be extended if it proves a success.

Below are some examples of our previous work with LL Cloths.

(Please note the two middle photo's are clothes made for customers but modelled by myself)

London Lounge Special Price - VAT Exempt

3-Piece Suit £2200

2-Piece Suit £1830

Sports Jacket/Blazer £1295

Overcoat £1830

London Lounge Special Price - UK & European Union

3-Piece Suit £2645

2-Piece Suit £2200

Sports Jacket/Blazer £1555

Overcoat £2200

Best wishes,

Matthew

Steed Bespoke Tailors

www.steed.co.uk

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History of Steed Bespoke Tailors of Savile Row

Established in January 1995, Steed gained a reputation as one of Savile Row's finest tailors, offering clients a soft understated elegance.

Edwin DeBoise, whose father and brother are both tailors, trained at the London College of Fashion and then worked under legendary cutter Edward Sexton (Tommy Nutter) followed by seven years at Anderson & Sheppard before founding Steed.

January 2002 was Steed's eighth year in business and one which also saw Edwin taking full control of the company after an amicable split with his then business partner, Thomas Mahon (english cut) with whom he started the company with back in 1995.

September 2008 saw Edwin's eldest son, Matthew join the company where he is currently learning the trade under his father whilst also running the business and marketing aspects of the company.

Edwin & Matthew's schedule includes at least 4 visits to the USA each year in order to cater for Steed's expanding overseas client base.

September 2011 saw Steed venture to Beijing, China with a view to multiple visits throughout 2012 and beyond.

Steed's ever growing reputation has resulted in features in such publications as GQ, American Express Departures Magazine and most recently a 10-page article written by Matthew DeBoise that was published in China's top fashion magazine, TIDE.